AB Premium Optics Qiaofu Fangcaodi Store, designed by W+W Architects, is a gallery-level eyewear store. The design aims to create a sense of luxury with low cost, presenting fine eyewear in an artistic way.

The 90 ㎡ specialty store that only sells world-class brands such as Lindberg and Akoni, located in Qiaofu Fangcaodi, known as "Beijing's most artistic commercial center" .The design approach was to treat it as an exhibition hall rather than a traditional store. Based on this, all decorations and complex constructions were simplified, Shaping space while arrange functions and traffic, and create warmth using delicate textures and cost-effective materials. Precise lighting design was used to focus on the eyewear products, enhancing the space with designer furniture to elevate the brand's taste.

The fluid space, elegant display, and rich textures give a strong first impression of the entire space. The architects designed five display walls that either float above the ground or detach from the ceiling within the irregular 90-square-meter store. These sculptural walls create a sense of movement, defining different functional areas and providing customers with a space scale for appreciating and selecting eyewear. The solid outer walls create an immersive internal exhibition experience, while showcasing the most exciting eyewear externally as window displays gives the store a unique touch.